Dubai’s Kids Now Worth Their Weight (Loss) in Gold

TIME

Dubai has devised a rather unorthodox plan to incentivize kids to lose weight: Shed pounds, and we’ll give you some gold.

Child participants will be awarded one gram of gold, worth just under $42, for every kilogram (2.2 pounds) lost. But if a family has a child over 2 but under 14 years of age, then they will receive 2g for every kilo lost. Only two children can participate per family, and the minimum weight loss is 2kg to be eligible.

Last year the program focused on Dubai’s adult population, and it paid out $762,340 in gold, Quartz reports.

The Dubai Municipality launched the “Your Child in Gold” initiative during Ramadan. The website for the competition gives weight loss advice: “Ramadan is the most appropriate season to launch such initiatives as it reminds us about many health benefits of reducing weight and encourages us to take strong steps to…

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