E-commerce jewelry business BaubleBar has raised $10 million in Series B funding, in a round led by Burch Creative Capital, the investment firm headed by billionaire retail and fashion veteran Chris Burch, known for co-founding his ex-wife’s fashion label, Tory Burch. Other participants in the round include Aspect Ventures, Triplepoint Ventures, Comcast Ventures, and existing investors Accel Partners and Greycroft Partners.
Baublebar was co-founded byAmy Jain and Daniella Yacobovsky, longtime friends (and former shopping buddies) whose backgrounds were in banking and private equity. They came up with the idea for the business after realizing that they never stopped to buy jewelry from the retailers they visited on their many shopping trips, despite being the target demographic.
At Harvard Business School, the two began to research their idea further, and found that women shopping for jewelry were brand agnostic, and just wanted something of quality with some style that didn’t “break the bank.”…
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